Mobile Apps
Custom mobile applications designed for real users, practical workflows, and long-term growth.
Product studio for everyday life
Building thoughtful digital tools for real life.
HooRae! Labs designs and develops practical mobile apps, platforms, and digital products that help people stay organized, connected, and supported.
Creator of The Daly Rae, a parenting and childcare app built for families and caregivers.
Featured product
Our first product: The Daly Rae
The Daly Rae is a mobile parenting and childcare management app designed to help parents and caregivers organize a child's daily care in one secure place.
The app helps families track feeding, sleep, diaper changes, pumping, formula, growth, temperature, activities, milestones, memories, supplies, documents, and caregiver sharing.
The Daly Rae was designed and developed by HooRae! Labs to make daily parenting routines easier to manage, easier to share, and easier to understand.
Built for shared care
One practical place for parents and caregivers to record daily routines, important documents, and moments that matter.
Capabilities
What we build
Digital Platforms
Web-based tools, dashboards, portals, and systems that help people manage information clearly.
Product Strategy
Support with turning an idea into a usable product, from concept and planning to launch.
User Experience Design
Simple, human-centered interfaces that make technology easier to use.
Data & Insights
Dashboards, reporting tools, and analytics that help people understand what is happening and what to do next.
Approach
Built with care, not clutter.
At HooRae! Labs, we believe good technology should feel calm, useful, and trustworthy.
We do not build technology for the sake of technology. We build tools that make daily life, work, and decision-making easier.
Simple design
Clear user journeys
Secure systems
Practical features
Real-world testing
Products that grow over time
Founder-led
Founder-led and purpose-driven
HooRae! Labs was founded by Ian Daly, a Wolastoq developer, strategist, and technology leader from St. Mary's First Nation in New Brunswick.
Ian brings experience in application development, mobile technology, big data and analytics, instructional design, Indigenous workforce development, and digital transformation.